An AI + Arduino Creative Technology Experience for Artists

In this 4-day workshop, artists collaborate with AI and Arduino to craft reactive plants that glow, move, and sing — forming a shared Garden of Light, Movement & Sound.​ This hands-on workshop invites participants to explore creative human–machine collaboration through the design and construction of a living plant prototype.

Working in small groups, participants will create a sculptural plant that responds to human presence using light, sound, and movement. Each plant will be built on a shared physical framework and will include 3D-printed structural components, ensuring coherence while leaving room for creative expression.​ The workshop is designed for beginners—no prior experience in programming or electronics is required.

Participants will learn how AI can be used as a creative partner through “vibe coding,” helping to shape each plant’s personality, behavior, color palette, and narrative. By the end of the session, all creations come together to form a collective interactive garden, bringing to life the concept of human–machine co-creation. Participants will leave with a practical understanding of AI-assisted creativity, basic interactive design principles, and a tangible experience of collaborative making.

Stephanie Rodriguez is a leader and educator working at the intersection of technology and human experience. With a background in mechatronics engineering and a master’s degree in intelligent interactive systems, her work centers on human-centered and ethical AI. She has led and contributed to projects in robotics and artificial intelligence across multiple organizations, with experience in social robotics, generative AI, computer vision, data science, and emotion-inspired robotic systems.

Ricardo Lynch is a Digital Interaction Designer and engineer passionate about technology, politics, and education. Experienced in manufacturing, electronics, and digital products with societal value, currently focused on product design and development at Futurity Systems. Former Deputy Director at Exploratec UDD, bridging technology with design and engineering students, consulting on projects. Professor for interaction, robotics, and prototyping workshops at UDD and OAS Dlab Global.

Building Human-Centered AI Products

This intensive four-day workshop introduces participants to the ASPIC Framework, a practical, human-centered methodology for building AI products that truly matter. Rather than starting with technology, this workshop teaches participants to begin with empathy: identifying real user pain, designing trustworthy AI interactions, and building sustainable AI businesses. The framework stands for: Attract, Segment, Personalize, Interact, and Convert. Participants will walk away with a working prototype of an AI product, validated by real users, and a clear go-to-market strategy.

By the end of this workshop, participants will be able to: Discover real user pain through structured interviews, Define AI value aligned with measurable business outcomes, Design trustworthy AI interfaces using the Five Moments of AI, Develop working AI MVP using no-code/low-code tools, Test through feedback loops and user validation, Grow using the Bullseye Framework for focused strategy, Monetize with pricing models designed for AI products, Build Responsibly with ethics, privacy, and trust as foundations.

Vibe coding is the art of building AI products with personality and intention. It moves beyond mechanical automation to create AI systems that feel intelligent, responsive, and genuinely helpful. Through careful design of prompts, interfaces, and feedback loops, participants learn to craft AI products that don’t just function,they resonate. Key vibe coding techniques include: Prompt craftsmanship, Personality design, Micro-interactions, Trust signals, and Feedback systems.

Germán León is a futurist, AI and UX expert, entrepreneur, and advisor. He is the founder and CEO of Helvetica Digital and founder of Gestoos, a computer vision startup acquired by Preact. With a master’s degree in Interaction Design from Umeå University and training in AI Design at MIT, he has led innovation at Oblong Europe and Vodafone Group. He currently directs master’s programs in AI and UX at Elisava. In this practical workshop, his goal is to provide students with clear and applicable tools to develop and bring their own projects to fruition.

Regina Dos Santos is a UX/UI designer and front-end developer focused on user-centered digital products. Her hybrid profile blends design, technology, and strategy, linking concept to execution. She covers full UX/UI processes—research, flows, IA, prototyping, interface design, and testing—guided by clarity, usability, and visual consistency. As a front-end developer, she works in the Google Cloud ecosystem, using Firebase, cloud services, and APIs to build scalable, production-ready apps. She collaborates with multidisciplinary teams, bridging design and technology with a product-driven, experimental mindset. In the workshop, Regina presents a practical approach combining UX, UI, code, and AI.

Unbound

From July to October 2025, the Stedelijk Museum honored Dutch design icon Karel Martens with a comprehensive retrospective curated by Thomas Castro. Karel and Thomas will “flip-through” 200 pages of Martens’ works and invite the audience to participate in a lively conversation of anecdotes, insights, and unique examples of works, systems and sketches from his personal archive. From stamps and books to monoprints, architectural signage, and digital experiments, this is a unique opportunity to dive deep into the work of one of the most influential voices in graphic design.

Karel Martens (1939) is a Dutch graphic designer and educator. He studied at the Arnhem Academy of Art and Design, graduating in 1961. From 1977 to 2020, he taught internationally at ArtEZ, the Jan van Eyck Academie, and Yale University, and co-founded the Werkplaats Typografie in 1998. Martens designed the award-winning OASE magazine from 1990 to 2021. His work is held in collections including SFMOMA and The Art Institute of Chicago, and has been shown in solo exhibitions at P! (New York), Kunstverein München, 019 (Ghent), and Platform-L (Seoul). He received the BNO Piet Zwart Prize in 2023.

Alongside commissioned work, Martens has consistently developed an autonomous practice, most notably through his monoprints, begun in the 1960s. Since the 1990s he has used archival cards from the Stedelijk Museum Amsterdam, printing found objects onto them to create compositions that integrate printed imagery with existing archival text. Known for an experimental approach to typography, grids, color, and printing, his work moves fluidly between books, stamps, monoprints, signage, and digital systems.

Thomas Castro (1967) is a graphic designer, educator, and curator, and since 2019 Curator of Graphic Design at the Stedelijk Museum Amsterdam. There he initiated the Post/No/Bills public poster circuit, curated the exhibition Karel Martens: Unbound, and edited the collection book Stedelijk Museum Posters by Color. Previously, he co-founded the multidisciplinary studio LUST and LUSTlab in 1996, which was awarded the BNO Piet Zwart Award in 2017 for their two-decade oeuvre. His practice connects making, education, and curating, with a focus on expanding the graphic design canon.

In this masterclass, Òscar Romagosa reflects on his professional journey through the production company CANADA and the founding of his own studio, ROMA. Through selected projects, the session explores authorship, production models and the transition from working within an established structure to creating a new creative platform.

Òscar Romagosa is a filmmaker and producer, founder of the production company ROMA. He has worked extensively in advertising, music and audiovisual storytelling, combining strong visual identity with contemporary production approaches.

This masterclass focuses on how to present, articulate and sell creative projects effectively. Through practical frameworks and real examples, Ioana Crasovan shares tools to structure ideas, communicate value and connect creative vision with strategic thinking, helping students strengthen the way they pitch and defend their projects.

Ioana Crasovan is a creative consultant specialized in design thinking, innovation and strategic communication. She works with creative teams, institutions and organizations to help translate ideas into clear, compelling and future-oriented proposals.

Day After Day

Despite not always being entirely comfortable with the label “designer,” Ronan Bouroullec is undeniably among the most prolific and admired practitioners working today. For more than three decades, his Paris atelier—led with his brother Erwan until 2023—has produced a remarkable series of “singular objects,” often in collaboration with leading design manufacturers such as Alessi, Artek, and Vitra. In a special conversation with journalist Anne Quito, Bouroullec reflects on the arc of his career and explains how his drawing practice has remained a central pillar of his life and work. Vignettes from his latest monograph, Ronan Bouroullec: Day After Day (Phaidon, 2023) will be a highlight of the evening.

Born in Quimper, Brittany, Ronan Bouroullec is a celebrated artist and designer based in Paris. His studio, formerly led with his younger brother Erwan, has collaborated with some of the world’s most prestigious design companies, including Artek, Alessi, Cappellini, Galerie Kreo, Hay, Kartell, Kvadrat, Magis, Mattiazzi, Mutina, and Vitra. Also a prolific artist, his drawings have been exhibited in museums and galleries worldwide, including the Centre Pompidou in Paris, the Museum of Modern Art in New York, and the Victoria and Albert Museum in London.

Ronan Bouroullec’s studio, founded 30 years ago, is based in Paris and comprises a team of six assistants.