ADG Laus 2025
Silver
A literal and graphic representation of the pain caused by heartbreak, using irony, sarcasm, and black humor as vehicles for the message.
Through a Wes Anderson-esque look, we developed a cohesive proposal that invites viewers into a fictional world presented as reality.
We developed an integrated proposal that incorporates graphic worlds, 2D language, and cinematic notions, along with a wardrobe featuring vintage and modern influences that represent the personalities of our characters, who embody a social conflict.
Absurdity as a tone: Just as the song itself plays with a fun and entertaining tone, the proposal aims to approach heartbreak from the same perspective. Integrating elements of humor and amusing analogies that help us visualize what the character feels internally—repetitive, constant. We seek to move people.
