Ruben Cruz, The Clueless
Teaches AI for characters and avatars
I am the co-founder and Creative Director of The Clueless Aigency. I graduated in Graphic and Interactive Design from Elisava and completed a Master’s degree in Design and Art Direction, also at Elisava. I began my professional career co-founding Benana Studio, where I worked on projects focused on conceptualization, identity, and visual communication. Currently, at The Clueless, I explore new forms of creation at the intersection of design, technology, and artificial intelligence, with a particular interest in experimentation, new visual languages, and the evolution of digital creativity.
The Clueless is a creative technology company specializing in AI applied to visual creation. We develop avatars, software, and training solutions that redefine creative processes and expand the possibilities of the digital world.
“For me, the key is not in creating a single perfect idea, but in building creative systems capable of evolving, adapting, and scaling over time.”
