Sonia Figuera Gasull
Executive Producer Freelance
I am an executive and creative producer with over fifteen years of experience in audiovisual and photographic productions for advertising, fashion, and brand content. Based in Barcelona, in recent years I have collaborated with production companies such as Mamma Team and 24/7 Plus, and with brands like Netflix, YSL, Louis Vuitton, Zara, Nike, and Spotify. My work combines strategy and executive creative production, uniting vision, execution, and the curation of multidisciplinary teams.
As an independent producer, I collaborate with national and international agencies, production companies, and creative teams on fashion, advertising, and entertainment projects. My work encompasses photography, film shoots, and digital content, integrating production direction and executive creative production. In every project, regardless of its scale, I seek visual excellence, focusing on creativity, production design, strategic planning, and the curation of talent and resources, and their execution as pillars of the creative process.
“I conceive teaching as a space for active learning between creativity and production. My approach combines professional practice and critical thinking, fostering planning, collaboration, and an authorial perspective. I guide students in developing their ability to lead creative processes, form teams, and make decisions from an executive production standpoint, integrating concept, technique, resources, and sensitivity into every audiovisual proposal.”
