Rein Steger, Proxi Design
Teaches graphic design for photography
Reinhard Steger is an Austrian graphic designer who has been based in Barcelona since 2003. After six years as a senior designer at Actar, he founded Proxi, a multidisciplinary design studio with offices in Barcelona, Berlin, and Austria. In his daily practice, he develops print and digital projects for a select group of international clients in the fields of culture, fashion, hospitality, and consumer goods. The studio is known for offering innovative and coherent design solutions for small and medium-sized companies, covering the areas of print, digital, and packaging design, as well as occasional collaborations in product, textile, and interior design.
Proxi is an international creative studio with offices in Vorarlberg, Tyrol, Barcelona, and Berlin. We develop concepts and transform ideas into analog, digital, and spatial atmospheres. We don’t have client service agents, producers, or account managers. At Proxi, we only employ designers, because we believe that the best solutions arise when the mind, intuition, hand, and computer are connected in the most direct way possible. And because we want to be a place where talent can grow and interesting things happen. This gives rise to a broad and diverse experience: programmatic texts, strategic design decisions, humorous illustrations, artistic ideas, meticulous microtypography, soft spaces, and rigorous grids. Simple. Clear. Memorable.
“The course focuses on the creation and execution of graphic experiments through which we explore and connect the key concepts of graphic design: image, typography, and composition. The goal is to encourage fluid and fearless creative practice through projects that challenge both experienced designers and those new to the field.
The aim is to create an inspiring and playful atmosphere in the classroom that stimulates intense and cross-disciplinary learning. The result of the course is a collection of experiments, materials, trials, and errors that constitute the beginning of a base of personal ideas that will accompany students in their future practice, with the ultimate goal of freeing the creative process from fear.”
