Roger Estrada

I am a cultural journalist, audiovisual scriptwriter and narrative strategist with a background in editorial, television, advertising and digital media. I hold a degree in Screenwriting from ESCAC and have worked at the intersection of culture, storytelling and emerging technologies, collaborating with media outlets, creative agencies and cultural institutions. My recent work focuses on AI-assisted audiovisual creation and cultural projects with social impact, using narrative and scriptwriting to give structure and intention to generative AI processes and to shape meaning in cultural work.

“I approach teaching narrative and scriptwriting with AI as a space for exploration that combines tools and critical thinking. While students work hands-on with generative technologies, my focus is on helping them understand why a story exists, how narrative decisions shape meaning, and what authorship implies in an AI-driven context. I encourage experimentation grounded in narrative clarity, creative intention and ethical awareness, so technology becomes an ally rather than a shortcut.”