PCAA-IA → Postgraduate in Advanced Audiovisual Creation — Generative AI
Explore creativity in the algorithmic era. Learn to narrate, design and produce audiovisual pieces using generative artificial intelligence as a central tool of inspiration, experimentation and expression.
Start date — September 2026
End date — February 2027
Course lenght — 200 hours
ECTS — 30 credits
Campus — Barcelona
Language — Spanish
Format — In-person
Schedule*
Monday, Tuesday and Wednesday
from 5pm to 9.15pm
*For academic reasons, sessions may be scheduled exceptionally outside these hours.
Tuition fee
Academic year 26-27
English edition — 6.150€
(plus 500€ in registration fees)
Direction
César Pesquera
Coordination
Alba Navales
Introducction
Generative artificial intelligence has burst with force into the audiovisual world, transforming creative processes and multiplying expressive possibilities. Its impact is seen in visual design, narrative, music, post-production and in an increasing way, in the manner in which we conceive and develop audiovisual projects.
This technological revolution demands new profiles capable of integrating creative vision, critical thinking and technical mastery, and of understanding how this technology modifies contemporary visual languages.
The Postgraduate in Advanced Audiovisual Creation with Generative AI is born to train the creators of this new stage. The program combines technical and theoretical foundations with a critical and experimental approach to generative tools applied to the audiovisual.
Throughout the course, you will work with models of generation of image, video, sound and text, exploring how to build characters, visual universes, micro-narratives and complete pieces in motion.
This postgraduate proposes an innovative framework that unites creativity, reflection, technology and intensive practice, generating an ideal environment to explore new aesthetics, expand audiovisual language and acquire skills that are already essential in the industry.
Values
Creativity in a new paradigm
The program invites you to develop an original look that combines human intuition and generative tools. AI does not replace creativity: it expands it, complexifies it and challenges it.
- Critical thinking and applied ethics
- The integration of AI in art brings with it debates about authorship, originality, rights and responsibility. The program places these questions in the center, training you to make informed, ethical and conscious decisions.
Technical experimentation as an expressive motor
You will learn to use diverse tools of generative AI —for text, image, video, sound or digital worlds— from a practical perspective and oriented to real projects.
Contemporary audiovisual culture
You will explore how AI is transforming cinema, music, fashion, digital art, sequential narratives and new formats, understanding its impact on current visual languages.
Methodology
The methodology of the postgraduate is based on a balance between theory, practice and experimentation.
You will work on projects that evolve from conceptualization and visual design until the final production of pieces generated with AI.
The sessions combine critical analysis, technical demonstrations, study of cases, teamwork, masterclasses with professionals and tutorials that accompany the creative process.
The learning is progressive and immersive: you will start with historical, ethical and legal foundations, to later enter into generative tools, creation of characters and environments, visual narrative, experimentation in motion and development of integral projects.
The objective is that you learn to create in an autonomous, conscious and professional way in the new audiovisual ecosystem of AI.
Guest teachers & lecturers
Cineclub Talks 25-26
Claudia Barral + Òscar Romagosa
Pablo Maestres + Salvador Sunyer
White Horse + Agosto
Sandra Tàpia + Elena Martín
Artur Tort + Clara Roquet
Masters’ Talks 25-26
Dries Depoorter
Ronan Bouroullec
Karel Martens + Thomas Castro
Arno Brandlhuber, B+
Masters’ Interdisciplinary Workshops Week 26
Kris De Decker, Low-tech Magazine
Anna Diaz & Pedro Barquin, Hamill Industries
Tereza Ruller, The Rodina
Elaine Lopez, Parsons School of Design, NYC
Germán León & Regina Dos Santos, Helvetica Digital
Stephanie Rodriguez & Ricardo Lynch
Study plan
The postgraduate is organized in six subjects that go through the creative process from critical reflection until the complete production of narrative and experimental works generated with artificial intelligence.
1
Audiovisual Creation with Generative AI
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1
Audiovisual Creation with Generative AI
Through theoretical sessions and practical projects, you will imagine characters, build worlds, and shape your stories. You will learn to work with images, video, sound, and generative text, exploring new aesthetics and ways of storytelling. The goal is for you to discover how to integrate AI into your creative process to expand your possibilities and take your ideas much further.
1.1
Foundations of AI: History, ethics, law and authorship
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Foundations of AI: History, ethics, law and authorship
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This module offers a broad vision of the historical, technological and cultural context of generative artificial intelligence. It addresses its ethical, legal and authorship challenges, as well as the contemporary debates about creativity, originality and [the] role of the creator in the era of the thinking machine.
1.2
Technology and generative AI tools
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Technology and generative AI tools
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Transversal subject centered on the technical learning of AI tools applied to texts, images, video, sound and music. It allows [one] to acquire the necessary skills to generate audiovisual content and address the projects of the course with technical solvency and creative criteria.
1.3
Characters and environments
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Characters and environments
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A practical block oriented to the creation of characters, visual universes and environments generated with AI. Techniques of consistency, integration, lighting, virtual locations and visual development are worked [on], applying these competencies in a first project: a fashion editorial created with AI.
1.4
Written creation and visual narrative
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Written creation and visual narrative
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Module centered on the construction of stories from narrative synthesis and sequential image. The students develop a comic-book generated with AI, learning to apply narrative structures, visual syntax, generative writing and processes of conceptualization that connect idea, aesthetics and story.
1.5
Image in motion
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Image in motion
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Subject dedicated to the creation of audiovisual pieces without text —music video, fashion film or video art— using generative AI in all its phases: visual treatment, storyboard, casting, locations, sound, editing and post-production. The objective is to produce a piece of minimum 3 minutes.
1.6
Postgraduate Final Project
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Postgraduate Final Project
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The final module consists of the integral creation of a narrative audiovisual piece, of at least 5 minutes, conceived mostly with generative artificial intelligence. The project covers writing, visual design, image in motion, music, editing, post-production and final presentation, integrating all the competencies acquired in the program.
This module offers a broad vision of the historical, technological and cultural context of generative artificial intelligence. It addresses its ethical, legal and authorship challenges, as well as the contemporary debates about creativity, originality and [the] role of the creator in the era of the thinking machine.
Transversal subject centered on the technical learning of AI tools applied to texts, images, video, sound and music. It allows [one] to acquire the necessary skills to generate audiovisual content and address the projects of the course with technical solvency and creative criteria.
A practical block oriented to the creation of characters, visual universes and environments generated with AI. Techniques of consistency, integration, lighting, virtual locations and visual development are worked [on], applying these competencies in a first project: a fashion editorial created with AI.
Module centered on the construction of stories from narrative synthesis and sequential image. The students develop a comic-book generated with AI, learning to apply narrative structures, visual syntax, generative writing and processes of conceptualization that connect idea, aesthetics and story.
Subject dedicated to the creation of audiovisual pieces without text —music video, fashion film or video art— using generative AI in all its phases: visual treatment, storyboard, casting, locations, sound, editing and post-production. The objective is to produce a piece of minimum 3 minutes.
The final module consists of the integral creation of a narrative audiovisual piece, of at least 5 minutes, conceived mostly with generative artificial intelligence. The project covers writing, visual design, image in motion, music, editing, post-production and final presentation, integrating all the competencies acquired in the program.
Due to our interest to constantly improve our programme and the professional realities of our teachers, we keep the right to make changes in the content and the professors of the course.
Experience
The postgraduate proposes an immersive formative experience where creativity, technology and reflection coexist. During the course you will participate in masterclasses, analysis of cases, technical sessions and collaborative projects that replicate real dynamics of the audiovisual sector.
Furthermore, you will work together with a teaching team composed of creators, filmmakers, technologists and specialists in AI, which will allow you to know first-hand how artificial intelligence is integrated in different professional areas.
The interdisciplinary environment of ELISAVA favors experimentation, the connection with other programs and the construction of a creative community where [to] share processes, references and learnings.
Practical info
Access Profile
The postgraduate is directed to professionals and graduates in Audiovisual Communication, Design, Fine Arts, Image and Sound, Advertising, Performing Arts or related areas, as well as creative profiles interested in exploring the possibilities of generative artificial intelligence applied to the audiovisual.
Professional Outings
Content manager, art director with AI, visual researcher, specialist in AI in post-production studios, film director with AI, generative designer, specialist in generative music and sound, new emerging roles linked to the interpretation, guide and refinement of generative systems in the audiovisual.
Degree
Postgrado en Creación Audiovisual Avanzada con IA Generativa.
Degree awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC) and Elisava, Barcelona School of Design and Engineering